FC's product strategies are categorized into two aspects. 1. To meet consumers' desire for novelty by introducing western style products like Mexican Chicken Warp and New Orleans Barbeque Wings. This means can satisfy young consumers who are more open and acceptable to the foreign flavors. 2. To cater to consumers' taste for traditional Chinese meal by offering Chinese style fast food from time to time, say, Old Beijing Chicken Roll, a wrap modeled after the way Peking duck is served, but with fried chicken inside and accompanied with green onions and hoisin sauce, and Sichuan Spicy Chicken which absorbs the spicy flavor of Sichuan dish. Chinese-style breakfast food, like porridge is also served since Oct 27, 2003 on the breakfast menu of all 59 KFC restaurants in Shenzhen. The breakfast choices are a blend of East and West, ranging from Chinese seafood and chicken congee, Hong Kong milk tea to Western burgers, potato sticks and orange juice (Adler, 2003). This measure can attract......

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Title: Swot Analysis
Approximate Word Count: 6228
Approximate Pages: 25 (250 words per double-spaced page)

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