Crocs, Incorporated
I. BACKGROUND
Crocs, Incorporated was founded by three Boulder, Colorado men looking to develop and market an innovative type of footwear. Crocs were originally intended as a boating/outdoor shoe, but by 2003 were regarded as an all-purpose shoe (Crocs Incorporated, 2007). The shoes are made of proprietary closed-cell resin and are designed for men, women, and children. Today, Crocs are available all over the world and on the Internet as well. The shoes sell in 11,000 United States' shops, such as Nordstrom and specialty stores, and in 80 countries. Crocs gets most of its revenue from sales to customers younger than 18 years old and older than 30 (Hoovers North America, 2007).
II. STRATEGIC DIRECTION
A. Mission
There is no mission statement.
B. Goals/Objectives
increase in the number of retail stores selling our products
new product offerings
increased sales at retail locations owned by us and through our web stores,
and expansion of direct sales......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Crocs Company Analysis
Approximate Word Count: 3765
Approximate Pages: 16 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Crocs Company Analysis, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!