Five Forces Model (MAS & Tiger Airway and SIA)

New Entrants

Deregulation results in lower fares and higher load factors, revolving lesser around service quality.

A major upgrade to SIA in-flight service and cabins where the various newer airline class with an improved facilities and features such as higher exclusivity and more spacious which the older class already leave a good positive image to customers in the past.

Supplier Power

As of date, MAS is working with aircraft manufacturers like Airbus, Boeing, and Fokker and Tiger Airways with Airbus with regards to its supply of aircrafts and electrical parts. Being major suppliers that cater to the international market, these companies relatively hold more power than the airline itself. SIA who adopts the policy of maintaining a young fleet has Boeing and Air bus as their two major suppliers of aircraft and constant renewal is seen. This leads to a great supplier power by Boeing and Air Bus as they are the largest......

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Title: Porters' 5 Forces For Sia
Approximate Word Count: 759
Approximate Pages: 4 (250 words per double-spaced page)

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