Marketing into

To make a product appeal to the right person, a marketer would start by segmenting the market, and then target a single segment or a group of segments. Market segmentation is segmenting markets into homogenous groups of consumers, with every group reacting in a different ways to the marketing mix. Market segments should be created in that way that difference in buyer behaviour within each segment is as small as possible. This will hopefully ensure every segment can be targeted using the marketing mix.
Organisations do this as they know people have different buying behaviours. Mass marketing is used less now as companies look to target groups that they can meet the needs of best. Also known as the 'Four Ps', the marketing mix elements are price, product, place and promotion. Some people will increase the mix to 'Seven Ps', to include people, physical evidence and process.
When deciding the right marketing mix they will need to look demographic issues, age,......

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Title: Marketing Introduction
Approximate Word Count: 2308
Approximate Pages: 10 (250 words per double-spaced page)

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