Brand India:
History Repeats, India Rising!!

By:
Amisha K. Shah – PGP 1
Rishabh Maheshwari – PGP 1
IIM Indore
Indore
 
Table of Contents

1. ABSTRACT 3
2. INTRODUCTION – POSITION OF INDIA INTERNATIONALLY 4
3. BRAND INDIA 5
4. PRIMARY RESEARCH 6
4a. Survey Questionnaire I 7
4b. Survey Questionnaire II 8
5. RESULTS - PRIMARY RESEARCH 9
6. SECONDARY RESEARCH 10
7. RESULTS – SECONDARY RESEARCH 11
8. COMPARATIVE ANALYSIS 12
9. SWOT ANALYSIS 13
10. BRAND INDIA - VISION 14
11. BRAND INDIA - PROMOTION IDEA 16
12. BRAND INDIA - POSITIONING STATEMENT 17
13. BRAND INDIA - ADVERTISEMENT POSITIONING STATEMENT 19
14. BRAND INDIA - OUR ADVERTISEMENT POSITIONING STATEMENT 21
15. CONCLUSION 22
16. STATEMENT OF ORIGINALITY 23
17. STATEMENT OF AVAILABILITY 24
18. ACKNOWLEDGEMENTS 25
19. REFERENCES 26


1. Abstract

India is a country of social contrasts and enormous ethnic, linguistic and cultural diversity. For some tourists, India may......

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Title: India Shining
Approximate Word Count: 4490
Approximate Pages: 18 (250 words per double-spaced page)

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