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Executive Summary
This report provides an analysis and evaluation of the current and prospective marketing plan of the Xbox 360. Methods of analysis include marketing objectives, target market areas, a marketing mix and an overview of the product, which all can be found in the Table of Contents section of this report. The report finds that the prospects of the company can greatly increase if it is done right.
The Xbox 360 is the second video game console that has been produced by Microsoft. The 360 succeeds Xbox, which competes with Sony's Playstation III and Nintendo's Wii. Xbox Live allows gamers to compete live online and also allows customers to download arcade games, television shows and music videos. To date, over 13 million units have been sold worldwide, which is more than either of its competitors.
The 360 was first released in 2005. The 360 began production only 3 months before retail release. Because of the short timeframe, Microsoft was not able to......
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Title: Marketing Paper
Approximate Word Count: 1690
Approximate Pages: 7 (250 words per double-spaced page)
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