Inbound logistics for the Pepsi and Coca Cola consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done, these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration, it is diluted to the correct concentration by adding the correct amount of carbonated water, and sugar, and bottled for sale. This is done for two reasons. One reason is so that Pepsi and Coca Cola can maintain their exact mix of ingredients as a well-kept secret, and not let the bottling companies know what exactly goes into their product. This affects the image of the product, and preserves it as something of higher value, and actually applies a sense of prestige to the Pepsi and Coca Cola products that are kept such excellent secrets.
Pepsi......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Value Chain Of Coca Cola And Pepsi
Approximate Word Count: 611
Approximate Pages: 3 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Value Chain Of Coca Cola And Pepsi, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!