In 2005, sales at appliance manufacturer Maytag were suffering due to a combination of rising material and labor costs, increasing competition, and a decreasing market share. When Maytag received a takeover bid from a private US investment group, they opened up the bidding to other offers. One of the companies considering a bid was China's largest home appliance maker, Haier.

Pros: Cons:
Chinese government policy encouraged its large companies to acquire overseas brands and combine them into a single corporate global brand name. The Maytag bid would fit well with this national goal and with Haier's own stated goal of trying to make Americans feel like Haier was an established US brand instead of an imported Chinese brand. There was a growing backlash in the US and other areas of the world against this very practice, which threatened to impact sales of Maytag if consumers resented its purchase by a foreign company.
North America was the most profitable Regon for home......

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Title: Haier Acquisition Of Maytag
Approximate Word Count: 1097
Approximate Pages: 5 (250 words per double-spaced page)

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