Running Head: GENERIC BENCHMARKING FOR GLOBAL COMMUNICATIONS

Generic Benchmarking for Global Communications
Lisa Harman, Erica James, Mike Jefferies
University of Phoenix
Dr. Tom Riggins, Ph.D.
MBA500
25-June-2004



Generic Benchmarking for Global Communications

Global Communications is facing many challenges with their new vision. By looking at how other companies have addressed these issues and the corresponding outcomes, Global Communications will be able to make educated decisions on the steps they will need to take.
Three major challenges face Global Communications. Organizational communication is the first. This entails issues such as language or personal barriers and choosing the right channels to communicate information effectively internally and externally. The second challenge is the emotions that play into these decisions. Many different types of emotions and attitudes will be present among the managers, employees and in the community. How Global......

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Title: Benchmarking Global Communications
Approximate Word Count: 3867
Approximate Pages: 16 (250 words per double-spaced page)

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