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LUXURY BRANDS AND STANDARD
POPULATION

Introduction.
First Part: The industry of the luxury.
1 - History of the luxury
2 - General characteristics of the luxury.
3 - Principal actors of the luxury.
Second Part : luxury brands and general public.
1 - Identity of brand
2 - Communication of the luxury brands.
• Targets
• Positioning
• Strategy of the means
3 - Luxury and general public
Conclusion
Bibliography
Webography
Appendices

Introduction
One can describe as luxury all that exceeds the bare essential. It covers all that one considers superfluous and useless. But in the usual direction, luxury means ostentation and refinement in the manners of living (art of the table, elegant toilet, sumptuous decoration Â…). The luxury discusses and is acquired by great expenditure.
The philosophers of the Lights had divergent opinions concerning the luxury. Voltaire considered that that represented an essential support of the economy. Rousseau as for him saw the luxury...

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Title: Luxury Brand
Approximate word count: 5551
Approximate pages: 23 (250 words per double-spaced page)

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