Kentucky Fried Chicken and the Global Fast food Industry

Complete an external analysis of KFC including a stakeholder (outside of KFC) analysis
External Analysis = economic, political, social, ecological, technological, International Environment

Economic Factors
1. Prime interest rates
2. Inflation rates
3. Trends in the growth of the gross national product
4. Unemployment rates
5. Globalization of the economy
6. Outsourcing
Social Factors
Present in the external environment:
– Beliefs & Values
– Attitudes & Opinions
– Lifestyles
Developed from:
– Cultural conditioning
– Ecological conditioning
– Demographic makeup
– Religion
– Education
– Ethnic conditioning.
Political Factors
Political constraints on firms:
• Fair-trade Decisions
• Antitrust Laws
• Tax Programs
• Minimum Wage Legislation
• Pollution and Pricing Policies
• Administrative jawboning
Technological Factors
• Technological forecasting helps protect and improve the......

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Title: Kfc Strategy
Approximate Word Count: 436
Approximate Pages: 2 (250 words per double-spaced page)

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