The SWOT analysis
strengths:
Coors was striving for quality and self-reliance
They had 2 unique aspects of brewing process
Used an aactor stating why Coors was a better beer
First mover, pionered the first all aluminum can
Weakness:
At the beginning Coors sold to only one state
If beer was still on shelves after 60 days it had to be thrown away
Threats:
Operating practices led to many strikes and law suits by federal agencies
Other companies provided to a lot more states than Coors operation
Opportunities:
Consumers demanded product because of the good clean taste
Able to concentrate on excellence because they market just 1 brand of beer at the beginning
Had growth because they had their own refrigerated trucks
Most important issues:
onoe of important issues is Coors marketing strategies
Another important issue is production and its cost.
Distribution is very important issue in any company and Coors was no exception
Marketing did not really become valid until......

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Title: Adolph Coors
Approximate Word Count: 680
Approximate Pages: 3 (250 words per double-spaced page)

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