Strengths

*Google is king of search-related advertising, and search-related ads are the fastest growing sector of the online ad business, which is growing at 41% annually, said Piper Jaffray.
*Google has almost twice as many search ad clickthroughs as runner-up Yahoo. In December, Google had 16.5 trillion ad clickthrough, compared with Yahoo's 9 trillion, according to Nielsen/NetRatings.
*Google earned $3.64 billion from U.S. online ad revenues in 2005, representing 69% of all paid search advertising, according to eMarketer.
*Google's market cap, now hovering at around $132 billion, is bigger than IBM and Chevron.
*Piper Jaffray analyst Safa Raschtchy said the stock would likely soar past $600 this year.
*Unlike high-flying Internet bubble companies of the 1990s, Google is profitable, with revenues growing an average 110% quarterly since it went public in August 2004.
*Google has a war chest of $7.6 billion for doing whatever it pleases.......

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Title: Google Swot Analysis
Approximate Word Count: 376
Approximate Pages: 2 (250 words per double-spaced page)

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