Name of Business: Krispy Kreme

Marketing Analysis:
Anyone who craves a hot doughnut, cup of coffee, or just carries curiosity toward the doughnut making process, will create the demand for this company. This demand does not appear to be seasonal, but may be somewhat cyclical due to the nature of the product. Most people do not view this product as a necessity, therefore when the economy falls short, the demand for Krispy Kreme could follow in its path.
In year 2000, Krispy Kreme announced that they will be going public and within one day were funded with nearly $500 million dollars. With this funding in place, Krispy Kreme set future goals to expand from 144 to 500 stores within a 5-year time frame, while also taking the company international. With this expansion in process, the company rapidly grew in sales from $220,243 (in 2000) to $665,592 (in 2004). The closest competition to Krispy Kreme is Dunkin Donuts, which actually is not as similar as one may assume. The majority......

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Title: Krispy Kreme Analysis
Approximate Word Count: 919
Approximate Pages: 4 (250 words per double-spaced page)

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