Gap Analysis: Lester Electronics
Lester Electronics, Incorporated is a distributor of electronic parts to small and medium sized electronic manufacturers within the U.S. and Europe. Lester generates approximately $500 million in revenue per year. Lester Electronics has an exclusive distribution contract with a Korean capacitor manufacture, Shang-wa (University of Phoenix, 2008). This strategic partnership has allowed Lester Electronics to be a dominant market player in the United States. However, Lester has a very minor portion of the market in Europe and Asia. In order grow the business and secure the capacitor supply chain, Lester must evolve from the status quo business plan. Of the several strategic growth opportunities, such as buy Shang-wa Electronics, form a joint manufacturing venture with Shang-wa Electronics, or sell Lester Electronics to Avral Electronics, the Lester Board of Directors has chosen to merge Shang-wa Electronics. The merger will secure Shang-wa as a......

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Title: Gap Analysis: Lester Electronics
Approximate Word Count: 2225
Approximate Pages: 9 (250 words per double-spaced page)

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