Introduction

What are "core competencies" ?

- Core competencies are those capabilities that are critical to a business achieving competitive advantage.

- The starting point for analysing core competencies is recognising that competition between businesses is as much a race for competence mastery as it is for market position and market power.

- Senior management cannot focus on all activities of a business and the competencies required to undertake them.

- So the goal is for management to focus attention on competencies that really affect competitive advantage.

- These areas of expertise may be in any area but are most likely to develop in the critical, central areas of the company where the most value is added to its products.

- Core Competencies are not seen as being fixed. Core Competencies should change in response to changes in the company's environment. They are flexible and evolve over time. As a business evolves and adapts to new circumstances and......

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Title: Business Policy - Rover Honda Case Study Analysis
Approximate Word Count: 625
Approximate Pages: 3 (250 words per double-spaced page)

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