Potentials of RFID:
A Conjoint-Based Preference Analysis Regarding Buying Groups

by

Christoph Schröder
Bernhard Swoboda
Frank Hälsig
Trier University, Germany
Universitaetsring 15, D-54286 Trier
T: +49 651 201 2647
e-mail:b.swoboda@uni-trier.de (corresponding author)

Keywords: Buying Groups, RFID, Technology, Adoption, Conjoint Analysis

Track: Innovation in retailing


Potentials of RFID:
A Conjoint-Based Preference Analysis Regarding Buying Groups

ABSTRACT
Radio Frequency Identification (RFID) has not yet been analyzed in buying groups. In general, the preferences for RFID systems as well as the willingness to adopt them in retailing firms has not been investigated. These issues are examined in a first study by combining the "Theory of Reasoned Action" and the "Technology Acceptance Model" to obtain a specific theoretical framework and using conjoint measurement in order to measure trade-off decisions based on a relatively small sample. Considerable......

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Title: Potentials Of Rfid - A Conjoint Based Preference Analysis Regarding Buying Groups
Approximate Word Count: 6232
Approximate Pages: 25 (250 words per double-spaced page)

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