FACTORS AFFECTING USERS CHOICE OF MOBILE PHONE OPERATOR: A STUDY ON BANGLADESH PERSPECTIVE

ABSTARCT

Mobile phone markets are one of the most turbulent market environments today due to increased competition and change. Thus it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile operators. On this basis, this report deals with consumers' choice criteria in mobile operators markets by studying factors that influence intention to acquire new mobile phone in one hand and factors that influence on mobile phone change on the other.

1.0 INTRODUCTION

Although mobile phones have become a fundamental part of personal communication across the globe during the past ten years, consumer research has devoted little specific attention to motives and choice underlying the mobile phone buying decision process. There are numerous complex factors that need to be taken into account......

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Title: Paper On Survey On Mobile Operators In Bangladesh
Approximate Word Count: 2941
Approximate Pages: 12 (250 words per double-spaced page)

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