Gap Analysis: Harrison-Keyes
Harrison-Keyes, Inc., in an attempt to maintain competitive in the publishing industry, embarked on an implementing a fresh approach. Harrison-Keyes upper management team made a decision to pursue a new electronic book publishing that promises to offer larger profit margins in the publishing industry. Harrison-Keyes is currently facing several challenges with this new strategy as the company replaces CEO, Meg McGill with William Guardo. Guardo greatly differs on his view of e-publishing than the former CEO. He favors traditional publishing, has little high-tech experience, and is not a big fan of e-books, (University of Phoenix, 2007). However, Guardo is open minded to e-publishing and has given his leadership team one month to address the issues or he himself will no longer allow e-publishing to continue at Harrison-Keyes.
This paper will show the issues and opportunities that faces Harrison-Keyes as well as the stakeholder perspectives and......

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Title: Harrison-Keyes
Approximate Word Count: 477
Approximate Pages: 2 (250 words per double-spaced page)

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