a) Advertising

Red Bull follows a policy that specifically excludes any print advertising because this is seen as an inflexible medium that leads to competitive advertising. According to the Red Bull strategy, the advantage of using television or radio as media lies in their impact- the advertisements are seen or heard and then disappear, thus creating interest and momentum. Positioned as an exclusive brand, these types of media are perceived as reflecting the high value of the product.

The animated advertisements have achieved great success and represent the lighter side of the brand's profile. They sum up the Red Bull positioning statement, that "Red Bull revitalises body and mind".
The many very well known cartoons as shown on television were initially meant to create a brand identity, and not awareness as many assume. However, this brand identity is directly linked to awareness and has offered a great promotional source for Red Bull. These cartoons are known globally and......

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Title: Red Bull-Promtional Mix
Approximate Word Count: 522
Approximate Pages: 3 (250 words per double-spaced page)

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