Strategy Roadmap for Orange
Overview
This paper discusses the operational issues of a possible apparel retailing chain that operates in India and Pakistan and is looking to expand beyond.

Operations
Orange had a very successful Eid season in Bombay, but less so in Pakistan. There are several issues on our plate that need to be addressed:
• Open the restaurant and hair salon in Defence Z-block. These are important since they will generate revenue, buzz and traffic for the Z-block shop. One or both of these could be very successful and possibly be more profitable on a square-foot basis than the retail shops. However, they will both require substantial capital injections.
• Improve our marketing efforts in Pakistan to raise awareness of the Orange brand in Pakistan. Many potential buyers are simply unaware of the existence, location and content of our stores.
• Improve our merchandising efforts in Pakistan, in the light of lessons learned in Karachi and Lahore. We......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: India Pakistan Apparel Retailing Operations Roadmap
Approximate Word Count: 3311
Approximate Pages: 14 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on India Pakistan Apparel Retailing Operations Roadmap, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!