Marketing Concepts

Assignment 1 – The Marketing of Business

This essay will be divided into four parts. The first two parts will be composed of two interviews to business owners/managers, with the objective of their explaining how they identify and provide for their customers' needs. The next two parts will be made up of three interviews each, asking customers of the previous businesses if their needs have been fulfilled.

Interview with The Big Chill Bar manager – Alex Greenwood

For the first company we have chosen The Big Chill Bar that is situated on Dray Walk off Brick Lane, London E1 6QL. The Big Chill Bar has a relaxed atmosphere with various art exhibitions, music and media events, opening seven days a week. We interviewed the bar manager Lisa Alexanderson (P.C. E16QL) so that she would provide us with sufficient information on how their company identify and cover customers needs. In order to obtain this information, we asked her the 4 P's. In response to our......

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Title: Marketing Mix
Approximate Word Count: 1209
Approximate Pages: 5 (250 words per double-spaced page)

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