Nike


Marketing Plan
By:
Marketing Management – MM522
March 2004

Outline
I. Executive Summary
II. Table of Contents
III. Company History
IV. Marcoenvironment
a. Demographic
b. Economic
c. Social
d. Political
e. Technological
f. Ecological
V. Competitive Advantage
a. Industry Environment
b. Operating Environment
VI. Four P's of Marketing
a. Product
b. Place
c. Promotion
d. Price
VII. Core Competencies
a. Strengths
b. Weaknesses
c. Opportunities
d. Threats
VIII. Business Life Cycle
IX. Marketing Goals
X. Strategies and Implementation
XI. Conclusions and Recommendations
Executive Summary
Nike is a worldwide powerhouse in the athletic shoe and apparel industry. Nike's short, but yet effective mission statement is characteristic of such success. Nike paints a picture of their company for the world to see their, "inspiration and innovation", as well as their "commitment to serve everyone in the world". Through a continuous effort by Nike to......

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Title: Nike Marketing Plan
Approximate Word Count: 7420
Approximate Pages: 30 (250 words per double-spaced page)

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