What is the role of fashion Promotion within the fashion Industry, and how will it develop over the next five years?

In an age where fashion and technology is constantly evolving it is important that we take a step back and take a look at the current happenings in the promotional side of the fashion industry. The fashion show,a key tool to making designers collections accessible to its consumer, will be the main focus of this essay. We shall define fashion promotion before looking at how the catwalk sits under this title. A brief history of the fashion show shall lead us into the present day, where we shall begin the debate of whether some fashion shows need be as extravagant and expensive as they are. We will look at well known designers that have showcased their collections in an artistic and creative way and discuss the success and motive behind each performance. In conclusion we shall discuss whether this promotional tool shall grow to become more extravagant or whether a......

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Title: What Is The Role Of Fashion Promotion, And How Will It Develop Over The Next Five Years?
Approximate Word Count: 1811
Approximate Pages: 8 (250 words per double-spaced page)

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