Defining Public Relations
A public relations department works on enhancing a company's reputation with the use of skilled publicists. These people possess the ability to highlight positive attributes of the business, product, or person. Business today is extremely competitive. For companies to remain competitive, they need to stand out from the crowd and appeal to both the public and the media. The public are the buyers of the product and the media are responsible for selling it. (Crystal, 2007).
Public relations provide a service for the company by helping to give the public and the media a better understanding of how the company works. Within a company, public relations can also come under the title of public information or customer relations. These departments assist customers if they have any problems with the company. They are usually the most helpful departments, as they exist to show the company at their best. (Crystal, 2007).
PR also helps the company to achieve its full......

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Title: Defining Public Relations Paper
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