DUNCAN INDUSTRIES
Corporate Mission

To design and manufacture the Duncan Lift that remains a leader in the automotive (hoists) aftermarket industry in terms of design quality and safety.

Corporate Goals/Objectives

• To continue with product development in manufacturing of the Duncan Lift, by making improvements in design and safety features.
• To increase brand awareness in order to achieve annual increase in market share and sales

Problem Statement

How should Duncan Industries continue its growth as a leader in the design and manufacturing of the Duncan Lift as a relatively small company with limited financial resources and sales force? Is there an opportunity to expand their market share in the US or develop a strategy to break into the European market? If the decision is to develop their market share in the US, is the appropriate approach:
• Continue developing the current North American market with their current sales and distribution in place.
•......

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Title: Duncan Industries
Approximate Word Count: 4204
Approximate Pages: 17 (250 words per double-spaced page)

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