In the very unique industry of online dating, an e-business must use many marketing tools and techniques to catch the eyes of the business's audience. If the e-business is for some reason unable to accomplish this, the online dating sight will not last long. This section will discuss the marketing tools and techniques used by e-businesses in the online dating industry. There will also be a rating of the three most common online dating networks, rating many areas of the site from ease of use to customer service accessibility.
Few people will argue that online dating has become the preferred method to find dates, relationships, and possible soul-mates. eHarmony frequently advertises with the statistics that in one year they had 33, 000 people get married after meeting in its networking site. There are statistics out that predict that more than 100,000 people get married each year after meeting in a dating network. (Tracey, 2005) With statists like these, one can see why there......

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Title: Marketing And Online Dating
Approximate Word Count: 1045
Approximate Pages: 5 (250 words per double-spaced page)

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