Toys "R" Us Japan (A) and (B)
By
Mark J. Kay
Assistant Professor
of:
Montclair State University
LOGISTICS CASE STUDY
DEVELOPED FOR:
COUNCIL OF LOGISTICS MANAGEMENT
Toys "R" Us Japan (A) and (B)*
Abstract
The cases describe the growth of Toys "R" Us (TRU) as the leading U.S. toy retailer to its
international expansion and entry into Japan. Access to the Japanese market was made possible
by adjustments to the Daitenho or "Big Store Law," described in Toys "R" Us Japan (A). Toys
"R" Us Japan next had to develop the distribution and logistic linkages to suppliers in support of
the low price, wide selection, and in-stock retail strategy. This is examined in Toys "R" Us Japan
(B). TRU expanded rapidly to 27 stores, but as the case ends, management needs to quickly
respond to the crisis of losing its distribution center in Kobe.
Toys "R" Us Japan (A)
Tuesday, January 6, 1992, Toys "R" Us (TRU) Grand Opening in Kashihara, Naraken,
Japan. Arriving by helicopter, U.S.......

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Title: Toys R Us
Approximate Word Count: 7774
Approximate Pages: 32 (250 words per double-spaced page)

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