INNOVATION MANAGEMENT IN THE MP3 AUDIO PLAYER INDUSTRY

8 August 2006
Erik Westerman

Question 1

I have chosen the personal stereo industry (home entertainment sector) as a sector of interest. Portable audio products, starting with the cassette tape Walkman, and finishing with the MP3 player involve major innovations as the main reason why there has been such radical change over the last ten years.

The main leaders of today hardly resemble the top competitors 10 years ago. The leader of today's market holds a powerful dominance over the competitors. In fact, only one name prevails in the personal stereo industry from the last two decades: Sony.

Sony's success has been waning over the past five years as a result of the combined service that Apple's iPod provides with iTunes software as well as iTunes online music shop. The ubiquity of the "i-brand" has been a curse for the other players in the personal stereo industry.

Following the success of Sony's Walkman......

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Title: Innovation Management In The Mp3 Audio Player Industry
Approximate Word Count: 2871
Approximate Pages: 12 (250 words per double-spaced page)

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