FACTORSBranding: Should the name of the product on the package and in advertising be "Colgate Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsMajor competitors in the super-premium segment: Oral-B, Reach Advance Design, Crest Complete, and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages: Niche market vs. Mainstream marketDramatically change in technology advances: new toothbrushes come out very quickly and frequentlyCannibalization: New Precision toothbrush might taken away positioning of Colgate Plus and Colgate ClassicConsumer purchasing power: Personal preferences, behavior, product evaluation, and reasons in buying toothbrushesFactors impact consumers' decision: Great influence from dental professional for people who concern about gum diseaseDesigning a......

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Title: Colgate Precision
Approximate Word Count: 3007
Approximate Pages: 13 (250 words per double-spaced page)

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