In the design world color is just a "color." Color has a meaning, color conveys a mood, and color influences.
When designing an advertisement you have to think about your audience, colors that they feel more comfortable with and colors that trigger familiar associations such as blue – sky. The color red reminds people of love and the most romantic color. Blue, one of the most popular colors, is a reminder of the sky or ocean. Green implies wealth and at the same time nature. Sunny yellow is an attention getter and purple conveys luxury and wisdom. There are also symbolic meanings behind different colors too. Cultural associations such as the color green is associated with heaven to the Muslims and the best example is luck, the lucky clover, to Ireland and to the U.S.A. Religious, mythical, political, spiritual, and linguistic are a few other cultural color associations.
"Psychology plays an essential role in deciphering the meaning of color in visual communication. Color......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Language Of Color
Approximate Word Count: 1184
Approximate Pages: 5 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Language Of Color, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!