Journal of Supply Chain management and other Business issues

BASF Case Study – Challenges in Supply Chain Management

Thomas Schuster, Daan Cramer, Niek Nigg, Bart van Gorp, Myrthe Jansen, Alla Lashmanova, under the supervision of Dr. Peter Bollen

University College Maastricht Business Press, Universiteit Maastricht
Zwingelput 4, 6220 MD Maastricht

Abstract. This paper primarily discusses and analyzes theories and implications of supply chain management. A case study of the German chemical company BASF is going to illustrate main concerns regarding the topic of logistics and especially outlines the challenges and problems companies face when expanding in other geographical areas. BASF failed to realize the importance of an efficient supply chain management, and the related implications for successful implementations of strategies in all layers of the command chain.

Key Words: BASF, Supply Chain Management, Logistics, South East Asia, Strategy

1 Introduction......

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Title: Supply Chain Management - A Basf Case Study
Approximate Word Count: 5286
Approximate Pages: 22 (250 words per double-spaced page)

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