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Statement of the Problem
Merck needs to develop a marketing strategy to launch its new hair loss product, Propecia®. The strategy should determine the target segment, product positioning, and the most effective marketing mix.

Issues and Analysis
The Food and Drug Administration's restrictions on direct to consumer (DTC) advertising restricts content and type of advertising. The FDA allows only three types of advertising for prescription drugs: brand name, indication or both. A key decision for Merck is which type of advertisement to use. A "product claim" ad can mention both the brand name of the drug and the problem it will correct, but it will also have to include a list of major side effects. "Reminder" ads could mention the brand of the drug, but not mention what the drug is for. "Help-seeking" ads allowed for un-branded ads that would encourage men to seek a doctor's advice if they were concerned about hair loss. The right advertising should have an informational appeal...

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Title: Helping Make Hair Loss History
Approximate word count: 1480
Approximate pages: 6 (250 words per double-spaced page)

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1. Helping Make Hair Loss History
   

   Helping Make Hair Loss History. Statement of the Problem Merck needs to develop
   a marketing strategy to launch its new hair loss product, Propecia®. ...

2. Radars
   

   ... which enhances the activity of Vitamin C thereby helping to lower the ... and then wash
   the hair. ... 4. TOOTHACHE: Make a paste of one teaspoon of cinnamon powder and ...

3. Steroids...
   

   ... anabolic steroids to their soldiers to make them more ... of steroid use are things like
   hair loss, nose bleeds ... only in the medical field for helping patients who ...

4. Steroids...
   

   ... anabolic steroids to their soldiers to make them more ... of steroid use are things like
   hair loss, nose bleeds ... only in the medical field for helping patients who ...

5. Cancer
   

   ... Only a doctor can make a diagnosis. ... Sores in the mouth, dry skin and hair, or sickness
   to the stomach are also ... It has been helping people since the early 1950s ...