1. What were the motivations/needs which led you to purchase this product? (Discuss both the obvious and the not-so-obvious underlying motivations. Consider whether you can apply Maslow's hierarchy of needs.)

This past Christmas I purchased a GPS unit for my longtime girlfriend, Caroline. The primary motivation being that Caroline is not from the area, and has a tendency to get lost. Purchasing a GPS unit would save us both time and aggravation (more on that later). There are also a number of not-so-obvious motivations behind this purchase, such as safety gained by not reading directions while driving, and the need for me to purchase a Christmas present.
This purchase can be applied to Maslow's hierarchy of needs, specifically safety, social, and personal needs. Currently, Caroline drives tentatively when she is lost, while trying to follow printed directions. A GPS device fulfills the need of safety; Caroline can type in the destination, and then follow turn-by-turn audio......

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Title: Marketing Study: Purchasing Gps
Approximate Word Count: 1262
Approximate Pages: 6 (250 words per double-spaced page)

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