Industry background and overview
Since the beginning of the car there has been history of used car sales and since World War II boom in auto sales there has been an increasingly large amount of used autos being sold. Immediately following World War II, there were roughly nine buyers for every new car produced. Sales personnel merely had to find out who could afford a new car. "Afford" was defined as paying cash. This condition existed until the early 1950s when supply began to discover that some new terms were creeping into the retail salesperson's vocabulary. Words like "overallowance," "discount," "deal," and "terms." The emphasis, however, was still not on product but on price. In addition, the asking price was no longer final. There was also, if you could haggle a little, a taking price. It was possible to bargain with the dealer for the first time.
During the 1960s, other new merchandising techniques were introduced. "Sticker price," "fleet price," "hard sell," "50 over......

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Title: Industry Analysis
Approximate Word Count: 861
Approximate Pages: 4 (250 words per double-spaced page)

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