In 1983 Phil Knight decided to leave the company in Woodell's hands. That was because Knight had to work on a manufacturing project in China. In 1893 NIKE was a successful firm; they had 34% of the market share and their sales were growing constantly, from $14.1 million in 1976 to $867.2 million in 1983 (Exhibit 1, Phil Knight: CEO at NIKE).
Woodell had been worked for NIKE since 1967 as the World Wide Marketing Director. He deeply knew the company culture and Knight line of conduct. He seemed to be the natural Knight's successor.

Question 1

When Knight left NIKE, the company had to face its first big transition; NIKE had to survive without its CEO and founder. In order to avoid confusion into the company, knight thought Woodell was the right person to run the company, however in less than one year NIKE had to face its biggest crisis. At the beginning Woodell thought to run the company as Knight had done since then, basically his policy was "to get done the things that......

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Title: Phil Knight Managing Nike's Trasformation
Approximate Word Count: 1201
Approximate Pages: 5 (250 words per double-spaced page)

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