McKinsey Global Institute

The ‘Bird of Gold': The Rise of India's Consumer Market
May 2007

McKinsey Global Institute The McKinsey Global Institute (MGI), founded in 1990, is McKinsey & Company's economics research arm. MGI's mission is to help business and government leaders develop a deeper understanding of the evolution of the global economy, and provide a fact-base that contributes to decision making on critical management and policy issues. MGI's research is a unique combination of two disciplines: economics and management. By integrating these two perspectives, MGI is able to gain insights into the microeconomic underpinnings of the broad trends shaping the global economy. MGI has utilized this "micro-to-macro" approach in research covering over 15 countries and 28 industry sectors, on topics that include economic productivity, global economic integration, offshoring, capital markets, health care, energy, demographics, and consumer demand. MGI's research is conducted by......

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Title: The Rise Of India's Consumer Market
Approximate Word Count: 25327
Approximate Pages: 102 (250 words per double-spaced page)

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