Crisis Management

FIAT

The Italian automobile company FIAT is synonomous with success, with brands such as Ferrari, Maseratti, Alfa Romeo and the FIAT brand, one usually thinks of class and success when the brand is mentioned. By and large the FIAT brand has been suuccesful for over one hundred years, the group's activities were primarily focused on the industrial manufacturing of cars, industrial and agricultural machinery. With time the group has diversified into other fields, and it now has activities in a broad range of sectors in industry and financial services. It is Italy's largest industrial concern. It also has significant global interests, operating in 61 countries with 1,063 companies that employ over 223,000 people, 111,000 of these employees are outside Italy. However in recent years the company has fallen on hard times. Faced with a multitude of threats including, rising steel prices, increased......

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Title: Fiat Crisis Management
Approximate Word Count: 2726
Approximate Pages: 11 (250 words per double-spaced page)

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