I. Introduction
The Tiffany & Company is introducing a new product line by the name of Tiffany's Essentials. The line will offer authentic luxury designer handbags along the lines of Gucci, Chloe, Dior, Fendi, Prada and many more. As concept of luxury changes, marketers of high-end products are wrestling with the challenges of maintaining exclusivity while obtaining higher sales. Having a well-known name as Tiffany and Company we have no limitations to create luxury pieces for the luxury lifestyles. The following paper will emphasize our product, our target market and our marketing objectives as to how we will market our handbag using a vital marketing mix. It will also provide our major competition in both the diamond industry as well as the luxury handbag industry. The problems and opportunities involved in creating Tiffany's Essentials will also be acknowledged.
II. Situation Analysis
A. Background Research
Tiffany & Co. was first established on September 18th, 1837. The......

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Title: Tiffany And Company
Approximate Word Count: 4491
Approximate Pages: 18 (250 words per double-spaced page)

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