1.1 Why has Wal-Mart been successful in the US?

Many attributed Wal-Mart's success to its well-known model of selling brand-name products for less. The secret of success lay in a unique combination of culture and strategies at Wal-Mart that set it apart from its competition. To give customers what they wanted, Wal-Mart rightly focused on two major value drivers - price and service.

⦁ Price (Every Day Low Price)
"Every Day Low Price" was the unshakable crux of the value that Wal-Mart offered to its customers. The objective of this strategy was to offer the same merchandise as other local stores, but at 20% less. Experts estimated that Wal-Mart saved shoppers at least 15% on a typical cart of groceries.

⦁ Service (Customer is Number One)
If EDLP was the crux of Wal-Mart's value offered to customers, then its hallmark was the services they received there. The three cardinal beliefs......

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Title: Wal-Mart In China
Approximate Word Count: 1118
Approximate Pages: 5 (250 words per double-spaced page)

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