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1. ¿Cuál es la situación que enfrenta David Pottruck y Charles Schwab en el 2002?
En el 2001 el principal negocio de Charles Schwab, la correduría a descuento (discount brokerage) estaba en plena caída. Las ventas habían caído un 25%, mientras y las utilidades netas cayeron en 72% debido a que el promedio de transacciones realizadas por los clientes cayó un 34%.
El reto para David Pottruck era reestructurar o reinventar el modelo de negocio original de Charles Schwab, ofreciendo servicios de correduría y asesoría financiera a tres clases de inversionistas que ellos definieron como:
- "Self-directed investors", que preferían manejar sus inversiones ellos mismos y solo requerían de información y herramientas para lograrlo
- "Validators", quienes también preferían manejar sus inversiones pero requerían algún tipo de consultoría financiera.
- "Delegators", quienes preferían que sus inversiones fueran manejadas por expertos ajenos
a ellos.
Estos servicios...

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Title: Schwab
Approximate word count: 418
Approximate pages: 2 (250 words per double-spaced page)

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