COM5550
CORPORATE COMMUNICATION
Final Project

Case Analysis:
Hong Kong Philharmonic Orchestra

18 December 2007


About Hong Kong Philharmonic Orchestra

The First Professional Orchestra in HK
11th January 1974, in the Concert Hall, City Hall, Hong Kong Philharmonic Orchestra (HKPO) had had its very first performance after it had turned into the only professional orchestra at the time. The concert attracted the Governor Sir Crawford Murray Maclehose, government officials and lots of young audiences. The concert was concluded with great success under the baton of Conductor LIM Kek-tjiang (林克昌), who was also the Artistic Director at the time. With the great success of the concert, which made the people in Hong Kong, especially the Government, to realize the importance of having a professional orchestra in Hong Kong for its cultural development.
With the passion and talents of LIM, the Orchestra made excellent achievements with rapidly growing......

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Title: Corporate Communication In Hkpo
Approximate Word Count: 6565
Approximate Pages: 27 (250 words per double-spaced page)

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