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Priceline.com
Introduction
"Winners don't do different things, they do things differently." Priceline changed the conventional marketing system by introducing a role reversal of the traditional seller-buyer system. Launched in 1998, Priceline, the brainchild of Jay Walker, provided "lower than retail" airfare options for travel enthusiasts. Priceline is the "eBay" of airline tickets, allowing the buyer to bid (once) for the fare. By facilitating sales below retail price via the Internet, Priceline makes it possible for various sellers to move additional inventory, in the form of unsold tickets, while still protecting their brand's retail prices.
The company entered into partnership agreements with several airline companies and provided value to their businesses via brand and price shields. The sellers, or Airline companies, were not contractually bound to provide exclusivity of any form to Priceline while attempting to rid themselves of surplus tickets.
Operational......
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Title: Priceline.Com Marketing Analysis
Approximate Word Count: 2108
Approximate Pages: 9 (250 words per double-spaced page)
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Priceline.Com Marketing Analysis
Priceline.com Marketing Analysis. Priceline.com Introduction "Winners don't
do different things, they do things differently." Priceline ... ... -
Priceline
... Structure - Co-marketing with Travelocity and Preview Travel gives Priceline.com
a combined user base of over 20 million individuals. SWOT Analysis Strengths ... ... -
Case Study: Priceline.Com 2001
... com are related to its marketing strategy. ... As well, Priceline.com's pricing strategy
is well below ... Internal Analysis: Weaknesses The things online shoppers ... ... -
Can Business Model Of Priceline.Com Be Saved
... the following let’s conduct SWOT analysis on the ... own price" e-commerce player
Priceline.com (Quote, Chart) has a powerful new marketing partner, signing ... ... -
Can Business Model Of Priceline.Com Be Saved
... the following let’s conduct SWOT analysis on the ... own price" e-commerce player
Priceline.com (Quote, Chart) has a powerful new marketing partner, signing ... ...
