Place: Wal-Mart
Time: 14:00-15:00 April 3rd
Object: A couple around 60 years old
The reason why I choose them:
I guess that during the shopping time there must be a lot of conversation between them. So it might be much easier for me to catch what they were thinking at that time, and the possibility that I was found to be tracking them is less.
Observation record and my conclusions:
1. shopping purpose and personal interests
On the first floor of Wal-Mart, food except for sock, flavoring, rice etc is the main product. This couple spent most of the hour in this area. The lady is much interested in the uncooked food, while the man likes bread, snack, and biscuits. They only spent about 10minutes on the second floor in front of a container of toothpaste.
It seems that they enjoyed the shopping experience a lot since they just went around and had a look on each product. At the shelf of semi manufactured dish, they were discussing how to cook them and made comments on the......

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Title: Observation On Consumer Behaviour In Walmart
Approximate Word Count: 1018
Approximate Pages: 5 (250 words per double-spaced page)

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