In 1839 Don Facundo Bacardi y Massó immigrated to Santiago de Cuba from Spain. After years of experimentation he perfected a lighter and milder rum than the rough and unrefined traditional rums of the time. Taking the image of the fruit bats that lived in the rafters of his tin-roofed distillery, he created a brand that became know the world over as BACARDI Rum. The company grew steadily, aided by a stream of Americans visiting Cuba during prohibition in the 1920's. Bacardi began opening distilleries around the Caribbean and was firmly on the way to globalisation when prohibition ended in 1933.

In the 1950's, the political regime of Cuba became increasingly unstable. In 1960, the government seized Cuban businesses and confiscated all Bacardi's assets. The Bacardi family fled to exile in Nassau, Bahamas, where they continued to manufacture BACARDI Rum with the secret recipe and processes that they had used in Cuba. In the years that followed, BACARDI Rum's annual sales are more......

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Title: Bacardi
Approximate Word Count: 1122
Approximate Pages: 5 (250 words per double-spaced page)

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