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"Have you ever felt that a product you currently use represent who you are?"

Personality is an individual's characteristic response across similar situation which make people different from others. There are many personality theories but the most well-known and most useful is called "Trait Theory" because this theory allows marketers to segment their market according to their own characteristic.

The most practical human trait theory is "Five factors Model" which categorize a human personality into 5 different core trait, Extroversion , Instability , agreeableness , openness to experience and conscientiousness. Extroversion is a person who prefer to be in a large group and like to communicate to others, talkative and bold while Instability is the person who always moody , touchy and temperamental. Sympathetic, kind to others and polite to others are all the characteristic of Agreeableness people. And Openness to experience is a person who high imaginative and art appreciation....

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Title: I''M
Approximate word count: 295
Approximate pages: 2 (250 words per double-spaced page)

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