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KODAK FUNTIME ANALYSIS
1. Diagnosis of the reasons for Kodak's market share loss and assessment of likely development of the market if Kodak maintained the status quo.
Answer:
Kodak had been experiencing a loss on market share from 76% to 70% over the past five years, which was caused by the action of its competitors like Fuji Photo Film Co. and Konica Corp., wooing consumers with low-priced versions.
If Kodak did nothing to deal with the situation, either in pricing or creating something new, sooner or later its competitors would continue to tighten their grips on Kodak's market share. The market share would slowly, but steadily, decreased. The growth, compared to Fuji's 15%, could not be relied on. At some point, it would be possible for Fuji to equalize its position with Kodak on the market share.
2. Specification of what Kodak's objective ought to be at this point. This involves possible trade-offs between market share, profitability, and brand equity.
Answer:......
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Title: Kodak
Approximate Word Count: 1041
Approximate Pages: 5 (250 words per double-spaced page)
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