There is an alternative to the relatively expensive process of socializing a new manager from the host or some third country to the value system of the organization; the MNC can simply transfer a pre-socialized member from the parent organization to the subsidiary--the expatriate manager (Boyacigiller, 1990). This practice is held to assure that the subsidiary operates within the overall strategic direction set by the parent, and not in accordance with the behavior patterns dictated by the host cultural context. While there may be many other reasons favoring the assignment of an expatriate over a host country national (HCN) manager, this increased control stemming from the values shared by the expatriate and the parent organization is among the most often cited in both research and textbook publications (Boyacigiller, 1990; Dowling, Schuler, & Welch, 1994; Phatak, 1997).
KFC Latin-America Strategy
Case Study
October 2000

INTRODUCTION
KFC operates in 74 countries and......

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Title: Kfc
Approximate Word Count: 1382
Approximate Pages: 6 (250 words per double-spaced page)

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