Alternative #1: Continue to Develop the Chip Dip Market
The first alternative suggested is for Frito-Lay to continue developing the chip dip market only, in an effort to expand the market and grow their market share. Currently, Frito-Lay offers a wide range of dip products. Where most dip competitors compete for shelf space near the salty snacks, Frito-Lay is already the major competitor in shelf-stable dips. Frito-Lay is then followed by regional manufacturers. In order for the dips to get into the shopping cart, it must be found in locations that make the purchase decision easier for the shopper. This can sometimes make dips more of an impulse buy. This is a noticeable advantage Frito-Lay has in their existing chip dip segment.
Research revealed that currently only 20% of chips were eaten with dips, and only 45% of all U.S. households used dips in 1985. However, research also indicated that 97% of all U.S. households used salty snacks. Because dips are a complimentary......

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Title: Chip Dip
Approximate Word Count: 518
Approximate Pages: 3 (250 words per double-spaced page)

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