Problem Solution: Harrison-Keyes Inc.
A leader in publishing for more than a century, Harrison-Keyes, Inc. is a successful company on many fronts. Some of the company's earliest publishing accomplishments included renowned authors, and they still maintain certain author relationships. Finding their niche in the 1950s, Harrison-Keyes selected a viable means for increasing market share by focusing on educational materials. With nearly 23,000 current publications, the company strives for an additional 2000 new titles annually. As with several publishing firms, stiff competition and low-cost retailers are eating into margins and Harrison-Keyes is once again seeking additional venues to increase profits and cut costs (University of Phoenix, 2006).
In the University of Phoenix scenario, Harrison-Keyes recently hired a new CEO, Meg McGill, to "revitalize the company". While there are truly several opportunities to turn around the declining sales and address market share, Meg has focused......

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Title: Mba590 Harrison-Keyes Solution W/Tables
Approximate Word Count: 3820
Approximate Pages: 16 (250 words per double-spaced page)

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